Natural & simple florist photography.

Celebrating over 30 years of business in Oxford, Daisies flower shop is very much part of Oxford’s thriving independent business scene. Based in Jericho, the talented team create arrangements with bursting blooms, interesting textures and layers.

I set up a location studio in the very (VERY) handy lock-up, next to the main shop. The natural light was good from the front, so it was the perfect mini studio.I added a side light, softened with a Profoto beauty dish diffuser and a reflector to lighten some of the shadows.

In a previous meeting, the final style was agreed. The images were to portray a warmth and emotion, which echos this family run business.

A natural raw cotton material was used for the flowers to stand on and a hand painted backdrop, which tied in with existing imagery on the website. The flowers were arranged in a simple rustic tall bucket, which allowed the focus to be on the flower arrangement.

The results are simple and soft. With some images concentrating on the details of each arrangement.

SSNAP John Radcliffe Newborn Care Unit

Last year I provided all the photography for the charity SSNAP’s Annual Report and website. The job itself was a brand refresh, creating images which were light, clean and showed the equipment and services SSNAP help to provide the John Radcliffe NCU with but it had to be approached carefully and sensitively, due to the nature of work in the departments. Extra lighting was used for the staff and equipment imagery, which was set-up but documenting the parents and their newborns had to be taken with available light and we needed to be as unobtrusive as possible. I managed to photograph some very special images for this ever so important charity and I’m forever thankful to the parents, who let us capture those moments, whilst they were with their babies in the high and low dependency units.

SSNAP website can be viewed here: https://www.ssnap.org.uk/